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NHRA wanted to create unique and rewarding experience for it's fans and hardworking people that make everything happen all season long. They created the "Hardest Working Crew AWARD" and we created a way to make the voting possible on Facebook, in partnership with MELT. We produced a Facebook Fan Tab called NHRA Vote. It showcased multiple videos that fans could vote on for specific categories. Fan would vote for each category and we would track their voting in the backend database to delivered at the NHRA event. We had a tremendous success with over 6,000 votes from the Facebook Fan Tab!
The winner was announced at the event and the "Hardest Working Crew" was given an award!